Have you noticed the number of ads for print versions of everything from personal photos to packaging? Print is on the rise and print is cool again.
With so much of our lives happening in a virtual world, consumers are craving tangibility. We want something we can reach out and touch. Even the much-loved e-book is on the decline as physical books are making a come-back.
Does this mean that sales of all things print are poised for meteoric rise? No, but it means that your business’ marketing plan should include a balance of digital and print strategies to reflect this demand. Campaigns should be not just restricted to the digital world, and, businesses are becoming more aware that digital channels are not a simple direct replacement for print at a lower cost.
Tie in your print and digital campaigns to increase reach and credibility as well as ensure that the customer has the important tangible reminder about your brand.