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Flyers are a fantastic tool shaped to provide your clients with an overview of information regarding what your business offers. When you hand a brochure or flyer to a potential client, you are placing a snapshot of your business in their hand.
A flyer is designed outlining your key business points – short and sharp, providing clients with a summary of what you offer but NOT all the information, just enough to encourage them to call you.
Images should be strong and simple – not too busy. A clear, strong call to action is essential – but often overlooked. Be sure to add your phone number, website address and don’t forget your social media icons.
Research shows that utilising both sides of a flyer does not reduce the effectiveness of the collateral, however, overpopulated flyers with too many colours, images and text do – so use all the space, but use it wisely.