You want to create memorable business cards that represent your services or products professionally. There are literally thousands of different ways you can design and format your business card, but what works? We’ve gathered together some design rules to make sure that your business card will work for you.
1. Just the important stuff
Focus on the key information (business name, your name and title, contact info). It’s easy to get overwhelmed and add all your social networks, a list of every service, a short bio. Don’t! You want just enough information to get the recipients’ interest – don’t overload. Think about highlighting your key information and a meaningful slogan in a simple yet contrasting colour palette.
2. Can you read it?
There are a plethora of fonts out there but only a portion of them portray quality. The heavy hitters such as Helvetica, Frutiger, Eras and Tahoma work for a reason. They were designed by an expert and stand the test of time. Steer away from funky fonts or free fonts found online.
There are some great font pairings to be found with Google fonts. By using a Google font you can be sure that your typeface can be used easily both on your print items and also on your website.
3. Do you need to cover the entire card with colour?
It’s very easy to create a business card design with colour applied in full to both sides. If you attend networking functions regularly, be aware that many people like to take notes on cards to trigger their recall. Have you left any room on your card for notetaking?
4. Professional is always best
It’s so affordable to have your business cards printed online – you should take advantage of online professional printing. Find a special offer so that you can try out the services of an online printer. Most online printers will let you upload your own artwork or create your design online. Look for an online printer who will be on hand if you have any questions during the design or upload process.
5. Who is my audience?
Spend some time sitting down with a notepad and pen and think about who your customer is. Ask your family and friends. Do you want to appear approachable, high quality, personalised, industry-leading, a young demographic, retirees?
Don’t try to be all things to all people. Find your niche and then set about broadcasting that message.
6. Think about finishing touches
Make your business card stand out with some finishing touches – just not all of them at once! Pick rounded corners, or a gloss coating, or perhaps some embossing to convey care and quality. Ask your printer what they suggest. With some subtle finishing touches your cards can stand out!
7. Consider a Call to Action
While it’s important to keep your card streamlined and focused, a well-crafted call to action can make your business cards really work for you! Perhaps a short message to offer an introductory discount, a special offer to invite them to your email list or a helpful tip.
If you can nail a call to action or other helpful information, your cards will be instantly memorable and will generate you more leads!